{"id":4410,"date":"2021-09-14T10:34:24","date_gmt":"2021-09-14T10:34:24","guid":{"rendered":"http:\/\/news.access4you.io\/?p=4410"},"modified":"2021-09-14T10:53:48","modified_gmt":"2021-09-14T10:53:48","slug":"neurodiverzitas-a-kiskereskedelemben-halkitsunk-a-zenen","status":"publish","type":"post","link":"https:\/\/news.access4you.io\/en\/2021\/09\/14\/neurodiverzitas-a-kiskereskedelemben-halkitsunk-a-zenen\/","title":{"rendered":"Neurodiverzit\u00e1s a kiskereskedelemben: halk\u00edtsunk a zen\u00e9n"},"content":{"rendered":"

Az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9s sok neurodiverz v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra kellemetlen, s\u0151t felkavar\u00f3 lehet. Milyen hat\u00e1sa van ennek az \u00fczletre, hogy hogyan tehet\u0151 jobb\u00e1 a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny – nem csak a neurodiverz v\u00e1s\u00e1rl\u00f3knak. A Vogue Business ut\u00e1naj\u00e1rt a k\u00e9rd\u00e9snek, mi pedig \u00f6sszefoglaltuk nektek.<\/strong><\/p>\n\n\n\n

Mire kipr\u00f3b\u00e1lta a harmadik parf\u00fcm\u00f6t az \u00fczletben, a 34 \u00e9ves n\u0151 feje d\u00fcb\u00f6r\u00f6gni kezdett. A forgalmas \u00e1ruh\u00e1z zajai \u00e9s az er\u0151s f\u00e9nyek m\u00e1r t\u00falterhelt\u00e9k \u00e9rz\u00e9kszervi kapacit\u00e1sait – az illat befogad\u00e1sa m\u00e1r t\u00fal sok volt. A fiatal n\u0151n\u00e9l, Helenn\u00e9l t\u00f6bb mint 10 \u00e9vvel ezel\u0151tt autizmust diagnosztiz\u00e1ltak, \u00edgy az Egyes\u00fclt Kir\u00e1lys\u00e1g lakoss\u00e1g\u00e1nak becsl\u00e9sek szerint azon 15 sz\u00e1zal\u00e9ka k\u00f6z\u00f6tt van, akik neurdiverznek sz\u00e1m\u00edtanak. Ez azt jelenti, hogy nagyobb val\u00f3sz\u00edn\u0171s\u00e9ggel tapasztal szenzoros t\u00falterhel\u00e9st, azaz olyan \u00e1llapotot, amelyben egy vagy t\u00f6bb \u00e9rz\u00e9ke t\u00falterheltt\u00e9 v\u00e1lik. Ez stresszhez, diszkomfort \u00e9rz\u00e9shez \u00e9s szorong\u00e1shoz vezet.<\/p>\n\n\n\n

Azoknak az \u00fczleteknek, akik vissza szeretn\u00e9k cs\u00e1b\u00edtani a fogyaszt\u00f3kat a fizikai t\u00e9rbe, minden apr\u00f3 dolog seg\u00edthet. Egy olyan vil\u00e1gban pedig kifejezetten hasznos reag\u00e1lni a neurodiverz v\u00e1s\u00e1rl\u00f3k ig\u00e9nyeire, ahol a m\u00e1rk\u00e1k \u00e9s a \u00fczletek k\u00e9szek \u00e9s hajland\u00f3k befogad\u00f3bbak, inkluzivabbak lenni. Ezzel szemben a probl\u00e9m\u00e1t az jelenti, hogy az \u00fczletek a pand\u00e9mia ut\u00e1ni nyit\u00e1st k\u00f6vet\u0151en gyakran sz\u00e1nd\u00e9kosan t\u00f6rekszenek a multiszenzoros \u00e9lm\u00e9ny \u00e1pol\u00e1s\u00e1ra \u00e9s fokoz\u00e1s\u00e1ra, k\u00fcl\u00f6n\u00f6sen, ha a Z gener\u00e1ci\u00f3s v\u00e1s\u00e1rl\u00f3kat c\u00e9lozz\u00e1k meg.<\/p>\n\n\n\n

A sz\u00e9ps\u00e9g\u00e1pol\u00e1si term\u00e9keket \u00e1rus\u00edt\u00f3 pultok k\u00fcl\u00f6n\u00f6sen nagy kih\u00edv\u00e1st jelentenek a neurodiverz fogyaszt\u00f3k sz\u00e1m\u00e1ra. A fentebbi tapasztalatokat megoszt\u00f3 Helen kifejezetten probl\u00e9m\u00e1snak nevezi a parf\u00fcm v\u00e1s\u00e1rl\u00e1st, hiszen az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9s vesz\u00e9lye sz\u00e9lesebb k\u00f6rben befoly\u00e1solja v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny\u00e9t. \u201eMindig az j\u00e1r a fejemben, hogy b\u00e1rmikor f\u00e9lbe kell hagynom a boltba tett l\u00e1togat\u00e1somat, ha t\u00falterheltt\u00e9 v\u00e1lok\u201d<\/em> – mondja. Charlie Hancock, egy autista di\u00e1k pedig arr\u00f3l sz\u00e1mol be, hogy az \u00fczletek sz\u00e9ps\u00e9g\u00e1pol\u00e1si r\u00e9szlegein \u00fagy fut v\u00e9gig, mintha \u201c\u00e9rz\u00e9kszervi aknamez\u0151k<\/em>\u201d lenn\u00e9nek. <\/p>\n\n\n\n

\"\"
Egy drog\u00e9ria bels\u0151 tere \u00e9s v\u00e1laszt\u00e9ka b\u00e1rkinek jelenthet neh\u00e9zs\u00e9get (K\u00e9p forr\u00e1sa: Canva)<\/figcaption><\/figure>\n\n\n\n

Az \u00e9rz\u00e9kszervi stimul\u00e1ci\u00f3 egy \u00e1ltal\u00e1nos kiskereskedelmi strat\u00e9gia. A smink \u00e9s parf\u00fcm \u00fczletek eset\u00e9ben a nyilv\u00e1nval\u00f3 el\u0151ny\u00f6k\u00f6n t\u00fal n\u00e9h\u00e1ny ruh\u00e1zati \u00e9s divat m\u00e1rka is \u00fagy tal\u00e1lta, hogy az illat bevezet\u00e9se az \u00fczletekbe n\u00f6velheti a v\u00e1s\u00e1rl\u00e1si kedvet. A Nike szerint ez ak\u00e1r 80 sz\u00e1zal\u00e9kkal is n\u00f6veli a v\u00e1s\u00e1rl\u00e1si sz\u00e1nd\u00e9kot. A 2000-es \u00e9vekben az Abercrombie & Fitch nagy n\u00e9pszer\u0171s\u00e9gnek \u00f6rvendett a fiatal v\u00e1s\u00e1rl\u00f3k k\u00f6r\u00e9ben, amikor \u00fagy alak\u00edtotta \u00e1t \u00fczleteit, hogy \u00e9jszakai klub st\u00edlus\u00fa bels\u0151 ter\u00e9ben 88 decibel hanger\u0151t is m\u00e9rtek. Mindez nem volt j\u00f3 h\u00edr a neurodiverz v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra, mivel az \u00e9rz\u00e9kszervi stimul\u00e1ci\u00f3 k\u00f6nnyen v\u00e1lhat nyomaszt\u00f3 \u00e9rz\u00e9kszervi t\u00falterhel\u00e9ss\u00e9. <\/p>\n\n\n\n

V\u00e1lt\u00e1s egy inkluz\u00edvabb k\u00f6rnyezetre<\/strong><\/h4>\n\n\n\n

Egy-egy m\u00e1rka az\u00f3ta m\u00e1r v\u00e1ltoztatott \u00fczletk\u00f6rnyezet\u00e9n, felismerve az inkluzivit\u00e1s ig\u00e9ny\u00e9t. Az Abercrombie & Fitch sz\u00f3viv\u0151je szerint m\u00e1r r\u00e9gen lecs\u00f6kkentett\u00e9k a hanger\u0151t, k\u00f6r\u00fclbel\u00fcl 50 sz\u00e1zal\u00e9kkal. \u201eM\u00e1rk\u00e1nk nagy hangs\u00falyt fektet a v\u00e1s\u00e1rl\u00f3kra, \u00e9s minden tev\u00e9kenys\u00e9g\u00fcnk k\u00f6z\u00e9ppontj\u00e1ba helyezz\u00fck \u0151ket: bele\u00e9rtve az \u00fczletek hangulat\u00e1nak az \u00e9vek sor\u00e1n t\u00f6rt\u00e9n\u0151 friss\u00edt\u00e9s\u00e9t, hogy befogad\u00f3bb \u00e9s bar\u00e1ts\u00e1gosabb v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9nyt ny\u00fajtsunk.\u201d<\/p>\n\n\n\n

Lieve Douce, a Hasselt Egyetem professzora megvizsg\u00e1lta az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9st a v\u00e1s\u00e1rl\u00e1si k\u00f6rnyezetben, tanulm\u00e1nyozva az \u00e9rz\u00e9kszervi stimul\u00e1ci\u00f3, mint kiskereskedelmi strat\u00e9gia haszn\u00e1lat\u00e1t \u00e9s lehets\u00e9ges h\u00e1tr\u00e1nyait. „Az olyan c\u00e9gek, mint a Starbucks, az Ikea \u00e9s a Lush, jelent\u0151s versenyel\u0151nyt \u00e9rtek el a multiszenzoros felhaszn\u00e1l\u00f3i \u00e9lm\u00e9ny megteremt\u00e9s\u00e9vel” – jegyzi meg. „Ha azonban enn\u00e9l t\u00f6bb ingert vezet be az \u00e1ruh\u00e1z k\u00f6rnyezet\u00e9be, az \u00e9rz\u00e9kel\u00e9si t\u00falterhel\u00e9st okozhat, ami m\u00e1r negat\u00edvan befoly\u00e1solhatja a fogyaszt\u00f3i reakci\u00f3kat.<\/em>„<\/p>\n\n\n\n

Douce szerint a megfelel\u0151 egyens\u00faly el\u00e9r\u00e9se k\u00fcl\u00f6nleges kih\u00edv\u00e1st jelent a sz\u00e9ps\u00e9g- \u00e9s illatszer \u00fczletek sz\u00e1m\u00e1ra. Azonban finomhangolt int\u00e9zked\u00e9sekkel cs\u00f6kkenteni lehet az \u00e9rz\u00e9kszervi \u00e9rz\u00e9kenys\u00e9ggel rendelkez\u0151 v\u00e1s\u00e1rl\u00f3k kellemetlen \u00e9lm\u00e9nyeit. <\/strong> <\/p>\n\n\n\n

Sok m\u00e1rka \u00e9s keresked\u0151 m\u00e1r \u00e1tgondolja saj\u00e1t strat\u00e9gi\u00e1j\u00e1t, hogy hozz\u00e1f\u00e9rhet\u0151bb\u00e9 tegye term\u00e9keit a neurodiverz emberek sz\u00e1m\u00e1ra. Az Est\u00e9e Lauder<\/strong> p\u00e9ld\u00e1ul k\u00fcls\u0151 \u00fcgyn\u00f6ks\u00e9geket b\u00edzott meg az \u00fczletek ellen\u0151rz\u00e9s\u00e9re \u00e9s fejleszt\u00e9si ir\u00e1nymutat\u00e1sra. Monica Rastogi, a v\u00e1llalat kultur\u00e1lis \u00e9s DE&I vezet\u0151je szerint  \u201ea neurodiverz v\u00e1s\u00e1rl\u00f3knak gyakran olyan ig\u00e9nyeik \u00e9s f\u00e9lelmeik vannak, amelyek kiz\u00e1rj\u00e1k a tipikus fogyaszt\u00f3i \u00e9lm\u00e9ny lehet\u0151s\u00e9g\u00e9t, \u00e9s a hozz\u00e1nk hasonl\u00f3 v\u00e1llalatok felel\u0151ss\u00e9ge, hogy mindenki sz\u00e1m\u00e1ra hozz\u00e1f\u00e9rhet\u0151 k\u00f6rnyezetet teremts\u00fcnk.\u201d<\/em><\/p>\n\n\n\n

Tony Lloyd, az Egyes\u00fclt Kir\u00e1lys\u00e1g ADHD Alap\u00edtv\u00e1ny\u00e1nak vez\u00e9rigazgat\u00f3ja szerint a v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra k\u00e9sz\u00edtett \u00fatmutat\u00f3k is hat\u00e9konyak az \u00fczletek eset\u00e9ben: \u201eEzek magukban foglalhatj\u00e1k annak le\u00edr\u00e1s\u00e1t, hogy hangos vagy v\u00e1ratlan zajok, er\u0151s \u00e9s villog\u00f3 f\u00e9nyek lehetnek, forgalmas vagy zs\u00fafolt ter\u00fcletek alakulhatnak ki az \u00fczletben.<\/em>\u201d \u0150 is visszhangozza a csendes \u00f3r\u00e1kra <\/strong>vonatkoz\u00f3 felh\u00edv\u00e1sokat, megjegyezve, hogy ezeket az id\u0151ket hetente v\u00e1ltoztatni kell, hogy rugalmass\u00e1got biztos\u00edtsanak a neurodiverz v\u00e1s\u00e1rl\u00f3k sz\u00e1m\u00e1ra.<\/p>\n\n\n\n

Magyarorsz\u00e1gon 2018. okt\u00f3ber elsej\u00e9t\u0151l a Dechatlon <\/strong>is bevezette a \u201cCsendes nyitva tart\u00e1st\u201d, melyet minden magyarorsz\u00e1gi \u00fczletben minden h\u00f3nap els\u0151 h\u00e9tf\u0151j\u00e9n, 10-12 \u00f3ra k\u00f6z\u00f6tt tartanak. Ez id\u0151 alatt kikapcsolj\u00e1k a zen\u00e9t, cs\u00f6kkentik a vil\u00e1g\u00edt\u00e1st, a hangosbemond\u00f3kat csak biztons\u00e1gi esetben haszn\u00e1lj\u00e1k, a kasszasorokn\u00e1l pedig el\u0151re engedik az \u00e9rintett v\u00e1s\u00e1rl\u00f3kat \u00e9s csal\u00e1dtagjaikat. A v\u00e1llalat az\u00f3ta is sz\u00e1mos programmal seg\u00edti a fogyat\u00e9koss\u00e1ggal \u00e9l\u0151, vagy id\u0151s sportkedvel\u0151ket: V\u00e1s\u00e1rL\u00c1SS szolg\u00e1ltat\u00e1sukat<\/a> 2021. m\u00e1rcius 1-\u00e9n vezett\u00e9k be, amely ingyenes szolg\u00e1ltat\u00e1sk\u00e9nt a vak \u00e9s gyeng\u00e9nl\u00e1t\u00f3 vev\u0151k v\u00e1s\u00e1rl\u00e1s\u00e1t seg\u00edtik, tov\u00e1bb\u00e1 az Id\u0151sek sportos bar\u00e1tai program<\/a> keret\u00e9ben mag\u00e1nyos id\u0151seket seg\u00edtenek s\u00e9t\u00e1kkal, apr\u00f3 h\u00e1z k\u00f6r\u00fcli seg\u00edts\u00e9ggel, programokkal \u00e9s sporteszk\u00f6z\u00f6kkel.<\/p>\n\n\n\n

A cikk a Vogue Business Retail and neurodiversity: Why shops should turn down the volume<\/em><\/a> <\/em>alapj\u00e1n k\u00e9sz\u00fclt<\/p>","protected":false},"excerpt":{"rendered":"

Az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9s sok neurodiverz v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra kellemetlen, s\u0151t felkavar\u00f3 lehet. Milyen hat\u00e1sa van ennek az \u00fczletre, hogy hogyan tehet\u0151 jobb\u00e1 a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny – nem csak a neurodiverz v\u00e1s\u00e1rl\u00f3knak. A Vogue Business ut\u00e1naj\u00e1rt a k\u00e9rd\u00e9snek, mi pedig \u00f6sszefoglaltuk nektek. Mire kipr\u00f3b\u00e1lta a harmadik parf\u00fcm\u00f6t az \u00fczletben, a 34 \u00e9ves n\u0151 feje d\u00fcb\u00f6r\u00f6gni kezdett. A […]<\/p>","protected":false},"author":1,"featured_media":4411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[74,10,17],"tags":[],"class_list":["post-4410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szivugyunk","category-blog","category-sajtoszemle"],"yoast_head":"\nNeurodiverzit\u00e1s a kiskereskedelemben: halk\u00edtsunk a zen\u00e9n - Access4you H\u00edrek<\/title>\n<meta name=\"description\" content=\"Az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9s sok neurodiverz v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra felkavar\u00f3. Milyen hat\u00e1sa van ennek az \u00fczletre, hogy hogyan tehet\u0151 jobb\u00e1 a v\u00e1s\u00e1rl\u00e1si \u00e9lm\u00e9ny - nem csak a neurodiverz v\u00e1s\u00e1rl\u00f3knak.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/news.access4you.io\/en\/2021\/09\/14\/neurodiverzitas-a-kiskereskedelemben-halkitsunk-a-zenen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neurodiverzit\u00e1s a kiskereskedelemben: halk\u00edtsunk a zen\u00e9n - Access4you H\u00edrek\" \/>\n<meta property=\"og:description\" content=\"Az \u00e9rz\u00e9kszervi t\u00falterhel\u00e9s sok neurodiverz v\u00e1s\u00e1rl\u00f3 sz\u00e1m\u00e1ra felkavar\u00f3. 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